Using the presence of the exhibition "The Family of Man" as a starting point, the town Clervaux is working towards building a cultural identity around the image of photography. It showcases mainly photography in the public sphere. Concomitantly it is promoting photographic commissions that lead to a better comprehension of the territory, namely the landscape and its people.
As a town located in the midst of a rural region, Clervaux has links to the country's agricultural sector, as well as its tourist sector. The region's development can be traced back through its tourism, cultural, ecological, economic and rural aspects. These factors work together when it comes to building the future and designing the landscape.